In the last fiscal year (April 2010 to March 2011), the number of people taking overnight trips in Japan was 57%, dropping 3.6 points compared to the previous year. The average number of overnight trips per year stayed relatively level dropping from 2.79 trips to 2.73 trips. However, the total number of people taking overnight trips saw a significant drop of 12,190,000 people. According to a survey taken after the Great East Japan Earthquake, Okinawa and three prefectures in the Tohoku region (Aomori, Akita and Yamagata prefectures) saw a significant increase as the preferred travel destination. There is a strong desire to visit the Tohoku region due to an increase in the number of people who feel that actual visits to the Tohoku region would be beneficial to the region
On the other hand, the percentage of people traveling alone has increased, for six consecutive years since this survey began, to 13.1%. In addition, the percentage of people taking family trips with elementary school children or younger has increased only slightly compared to the year before to 12.8%. The overall trend has remained unchanged with “trip with husband/wife” maintaining the highest percentage. As such, the major travel agencies have been putting their efforts into products aimed at people traveling alone. In addition to travel plans where a single person can book and travel with other people as a group, the travel agencies are now providing a service where they arrange accommodations at hotels and inns that often refuse bookings from single travelers.
Source: RECRUIT (2019)