Udon-type wheat noodles topped with a cake of deep-fried bean curd are called kitsune (fox) noodles, so named because foxes are said to like eating deep-fried bean curd. Nissin Foods, famous for having invented instant cup noodles, opened a temporary shop in Tokyo’s Shibuya district where customers can sample instant udon noodles prepared in styles served in different parts of the country for just 200 yen. Since the noodles require about 5 minutes to be completely cooked in boiling water, the set comes served with an hourglass timer. Cup noodles may be one of Japan’s greatest export successes.



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