Since TV programs featuring gargantuan eating contests began appearing about 20 years ago, similar events have been organized around Japan, and more restaurants started offering super-size portions to attract attention. The boom was ignited by physically unimposing Japanese who gobbled their way to victory in various international competitions. These acts of gluttony have been rightly criticized as being uncouth as well as bad for the eater’s health. These days some restaurants offer special menu, for example, if you can eat as much as 5 portions of ramen noodle within 20 mins, you can get 2,000 yen plus free bill of the noodle. If you are in Japan, and confident enough with your big stomach, you may try it.